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McCormick Food Service Division – Annual Print Campaigns
The covers shown represent four cookbooks I designed while at Arista Advertising. These were part of multiple-component annual advertising campaigns targeting restaurants and food service distributors. I developed all the design work for these except the “Beef Up the Flavor” logo. The branding iron in the shape of the McCormick logo was an actual branding iron that I had worked with a blacksmith to get produced for the project. The success of the campaigns kept the client coming back to Arista for four years in a row. The Destination Flavor campaign was the last one I worked on before leaving to go to the University of Maryland, Baltimore County Campus.

McCormick Food Service Annual Advertising Campaigns

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